The adviser adding a service
A mortgage adviser who keeps hearing the same thing
She has arranged mortgages for the same families for fifteen years. Every few months a client mentions that a parent has died and nothing was in order, or asks whether they should do something about a will now the children have arrived.
She has always had nowhere to send them. Life Planning turns a conversation she was having anyway into a service, and gives her a reason to speak to every client on her book again.