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Income Potential (/income-potential)

Income potential

How a Life Planning
business actually earns.

No income is guaranteed and nothing here is a forecast. What follows is how the revenue model works, so you can decide whether the arithmetic suits the effort you are prepared to put in.

Six ways the business earns.

Two of these are one-off. Four of them recur, and that is the important difference between a Life Planning practice and a sales job.

One-off

The initial Life Plan

A structured consultation and a written plan. This is your core paid service and the foundation of every client relationship.

Recurring

Annual review and membership

An annual check that the plan still fits, that documents are current and that nothing has been missed. Billed yearly or monthly. This is the compounding part.

One-off

Records and information organising

Practical, hands-on sessions building a family's estate information into one organised, findable record. Often the service clients value most immediately.

Recurring

Introductions to trusted providers

Where a client needs a will, an LPA, regulated financial advice or probate support, you introduce an appropriate professional. Introduction arrangements are disclosed to the client.

Recurring

Later-life and transition support

Ongoing help through downsizing, care decisions, bereavement and estate administration preparation. Longer engagements with families who already trust you.

Recurring

Workshops, talks and events

Paid or sponsored sessions for community groups, employers and membership organisations. Also the single most effective way most planners fill their diary.

Build your own model.

Change the numbers to match the practice you want to build. Nothing here is a promise of what you will earn.

Year one gross revenue

£0

Year three gross revenue

£0

Assumes you keep adding clients at the same rate and retained clients continue to renew.

New Life Plans, year three£0

Recurring reviews, year three£0

Introductions, year three£0

Active client base by year three0

Illustration only. Figures are before your own costs, expenses and tax. Your actual results will differ.

Three ways planners build it.

These are patterns we see, not targets and not guarantees.

Alongside another job

Evenings and weekends, a small number of clients a month, mostly from personal networks and one community talk a quarter. Income is supplementary and builds slowly.

Bolted onto an existing practice

A mortgage adviser, accountant or care professional adding Life Planning to clients they already have. The lowest-friction route, because the trust already exists.

As the main business

Full-time, a territory, an active local presence, regular workshops and a growing base of clients on annual review. Takes longer to reach and requires real commitment.

What it costs you to run.

You are running a business, so there are costs. Being upfront about them is part of the deal.

  • Your LifeWise training and ongoing platform fees, confirmed before you commit
  • Professional indemnity insurance
  • ICO registration as a data controller
  • Your own accountancy and self-assessment
  • Local marketing beyond what LifeWise provides
  • Travel and any venue hire for workshops

We will give you the full cost schedule in writing on your information call, before you are asked to spend anything.

Ready to explore the opportunity?

Apply to become a LifeWise Life Planner, or book a no-obligation information call to ask everything you want to ask first.

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LifeWise Life Planner

Plan today. Peace of mind tomorrow.

Operating across England and Wales.

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